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A lot has been said how Apple News is going to be the ruination of mobile advertising along with content blocking.  Yet all Apple news really is just Safari “Reader” view with bookmarks.  Essentially instead of going from a webpage to “Reader” view the process has been reversed.

Apple News is another sign that Apple is serious about curation across the board. From Apple music to the smart suggestions based on app use and now in their own news app.  The thing is there room for another news curation service when Zite and Flipboard do an admirably good job.

For you Curation.

Site works on the basis that you select topics that interest you, News works on the basis of what sites you follow along with interests chosen from the Explore section

Apple News For You Apple News.  Basically Safari Reader View In Reverse

Apple News Curated List

Zite News For You Apple News.  Basically Safari Reader View In Reverse

As a first timer using Apple news it’s not made clear why some articles have thumbnails to them and others don’t. Obviously EssentialMac is on News and it’s clear that the details are still being fleshed out with regards to this.

News Favourites.

This is where news feels more like Safari in a default mode of Reader than the traditional webpage view. Here you can only edit existing favours. To add them thats done with Explore or search.

Apple News Explore Apple News.  Basically Safari Reader View In Reverse
Apple News Search Apple News.  Basically Safari Reader View In Reverse

Saved Articles.

Another main stay is to be able to save articles for later reading. No Sharing sheet here but just save to favourites. Articles are listed in the order they were saved rather than the posting date, same goes for History

Apple News Saved Saved Apple News.  Basically Safari Reader View In Reverse
Apple News Saved History Apple News.  Basically Safari Reader View In Reverse

How It’s Like Safari.

Articles can be displayed in a number of ways depending on how the site’s owner / publisher has setup the RSS feed. Often you’ll see a header image along with the first paragraph, others show the whole article.

Apple news is powered by RSS feeds and as the majority of website are hosted on WordPress you can bet News Centric pluggins for News. Both WordPress and Squarespace based sites produce an Rss feeds that will work with News.

Below is the same article in Reader view in safari and in Apple news.

Article In Safari Reader Apple News.  Basically Safari Reader View In Reverse

Article In Safari Reader

Article In Apple News Apple News.  Basically Safari Reader View In Reverse

Article In Apple News

Similarities are obvious right? yet that’s not a bad thing. Obviously there’s a few more details in the News view but the option to change fonts or expand to zoom is missing within Reader.

Reader has one advantage allowing you to swipe from right to left to move between articles on the same website.

Apple News Swiping Apple News.  Basically Safari Reader View In Reverse

Apple News Swiping

Apple Safari Fonts Apple News.  Basically Safari Reader View In Reverse

Apple Safari Fonts

The main advantage of using News over Safari is that you don’t have to wait for the page to load, including adverts to then take advantage of the Reader view. In very anecdotal testing articles within News loaded up significantly faster that Safari, no surprise there, and even beats Zite.

Zite is brilliant no two ways about it but it’s a portal to access webpages, webpages which are plagues with adverts making the whole experience cumbersome.

Fact: Since installing Crystal, A Content Blocker for iOS it’s almost a default action to hit the share button and open up an advert laden page within Zite in Safari.

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