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EssentialMac | 02/09/2015

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apple | EssentialMac

AppleCare Enterprise Now Live. Features IBM Services

06/11/2014 |

Apple has made live a new AppleCare for enterprise page featuring IT support from IBM that’s part of the Apple plus IBM initiative between the two companies announced back in July of this year
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Safari 7.1 Adds Duck Duck Go. Backs Up Tim Cooks Statement About Privacy

18/09/2014 |

Again this week in his interview with Charlie Rose Tim Cook has spelt out Apple’s business model.  Put simply it’s all about selling great products and not you.  I’ll let Tim’s statement explain all.
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Apple Live Event Stream Plagued With Playback Issues

09/09/2014 |

Getting the above picture. Then you aren’t alone. From synchronous language translators in the background to drop outs, this hasn’t been Apples slickest streaming moment.

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Good News For Apple, Ford Ditches BlackBerry

30/07/2014 |

As has often been the case, good news for Apple is bad news for blackberry as the Motor Company is ditching the Canadian smart phone for Apple’s iPhone.
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Mac Pro teardown – Tonnes of Pics.

29/12/2013 |

Ever wondered what the inside of the new Apple Mac Pro looks like and how they get all that tech into to such a small size?  Wonder no more as Other World Computing took a Mac Pro apart, stripped it to the very core, and shared the pics on their site.
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Apple 12 Days Of Gifts 2013 – A Giveaway A Day

25/12/2013 |

It’s that time of year again, Apple’s 12 days of Christmas (not the generic holiday term) where the Cupertino giant gives away freebies starting from the 26th December. To get your daily freebie all you need to do is grab the app from the and I’d recommend leaving on push notifications to get alerted when the next freebie lands.

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Apple Confirms 128GB Retina iPad. Due Febuary 5th

29/01/2013 |

Apple on Tuesday announced plans to introduce a new fourth-generation iPad model with 128GB of storage, twice the capacity of its previous high end model. The new version goes on sale Feburary 5, 2013 for $799 for Wi-Fi only and … Read More

Apple just reported the most profitable year of any company ever

23/01/2013 |

Apple today posted its earnings for the final quarter of 2012, which was “disappointingly” the largest corporate earnings year in human history by a tidy margin, causing many investors to panic as Apple clearly circles the drain in what will … Read More

Apple’s iOS 6 vs. Android Jelly Bean

24/09/2012 | 1

In the world of mobile operating systems, two platforms stand head and shoulders above the rest: Android and iOS. Traditionally, Apple’s iOS has always had a distinct advantage over Google’s Android. Compared to early versions of Android, iOS was more intuitive, smoother, less buggy, and just an all-round better piece of software; however, with every new version, Google has been able to close the gap. When 4.0 Ice Cream Sandwich was released, Android showed the world an operating system that was every bit as good as iOS 5, now with version 4.1 Jelly Bean upon us, the Google-owned OS has taken things to the next level, surpassing what was offered on the iPhone 4S. Never one to be outdone though, Apple has unveiled the iPhone 5 with iOS 6 with a various improvements and upgrades from their earlier operating system. Both OS’s are undoubtedly great, but which one is the best?

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Apple vs Samsung Parody Video

07/08/2012 |

SamsApple From Conan Apple vs Samsung Parody Video

Coverage of the ongoing legal case between Apple and Samsung has kept us all glued here to the office whenever there’s an update. Here’s that video which is doing the rounds from the Conan show highligting how Samsung doesn’t copy Apple 😉
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