There are many Apple blogs out there which churn out the “same old, same old” often just re writing press releases with their own spin on it. Making a PR release entertaining is a skill and a half and not to be knocked but at times sites just feel like they are reviewing for the sake of it. For the sake of page impressions, hits and ultimately revenue.
Here at Essentialmac we try to take a different spin on things. If we are reviewing something we look at those claims and actually try them out in the real world so see how things measure up. Granted you might see photo’s of items on a desk but that’s only due to trying to convey in the best possible light what it is we are describing.
To give some background the point of the iPod passed me by. Yup as mad it may seem I really didn’t “get it” until a few years later. My affair with Apple and the entire ecosystem that is Apple started at the same time that Vista came along and made my life a living hell.
After a monetary windfall and as a joke to my work colleagues I purchased an Intel white plastic macbook. Sure the spec was modest compared to those water-cooled pcs I worked with at the time yet strangely enough it was a captivating experience.
At first going from windows XP to Leopard felt like a backward step at the time, I was left wondering where was all the gloss and bouncy colors that Windows XP had? What about features like Aero and those revolutionary *cough c0ugh* features from Vista. In all my first impressions left me feeling that Leopards and Mac’s were antiquated and simple… and then I got to using, tinkering, seeing what could be done, discovering software, now apps which ended up making my workflows easier.
Simplicity was the saving feature of the Mac and how I ended up boring my colleagues to death with that all to familiar phrase “it just works” Programs feel more focused, not as cluttered as window counterparts, designed to do what they should and always seemingly removing unnecessary amount of clicks to get the job done. As always, that’s subjective to the user.
So this blog is about my experiences with Apple Hardware, Apps, (or in the old day… software), anything iOS, iPad and iPhone bits and bobs, a smattering of general apple stuff along with the odd bit of randomness that hopefully you’ll find interesting..
There are many Apple blogs out there but hopefully you’ll follow if only for the more personal nature of the blogs and please… feel free to comment.
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We’ve reviewed hardware from Macally, Tascam, Elgato, Equnix, Samson, iPevo, NoReve, Nuance (Dragon Dictate) plus more, all names recognisable in the Mac world and that’s not even counting the software vendor’s covered.